{"id":6568,"date":"2015-05-27T10:10:51","date_gmt":"2015-05-27T10:10:51","guid":{"rendered":"http:\/\/aroglyphwp.azurewebsites.net\/?page_id=6568"},"modified":"2017-07-05T07:56:14","modified_gmt":"2017-07-05T07:56:14","slug":"corporate-style-guide","status":"publish","type":"page","link":"https:\/\/aroglyph.com\/en\/corporate-style-guide\/","title":{"rendered":"Corporate Style Guide"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1432540474693{padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_row_inner attached=&#8221;false&#8221; padding=&#8221;1&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Introduction[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]This guide provides prescriptions to make user experience smooth and gracious when elements of style of ARoglyph\u00ae are in use.<br \/>\nTo keep the experience on the highest level these guidelines should be applied to every material wherever it is published &#8211; offline or online.<br \/>\nThe trademarks displayed in this guide are the property of ARoglyph Inc. Inappropriate usage of these trademarks is prohibited.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1432537951134{padding-bottom: 20px !important;}&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221;][\/vc_column_inner][\/vc_row_inner][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Trademark[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]The official name of the company is ARoglyph Inc. The official name of the product is ARoglyph\u00ae.<br \/>\nWhen the name of the product is used within a text, it is necessary to capitalize two letters in the beginning or all of them: ARoglyph or AROGLYPH. The symbol of a registered trademark (R) should be applied to the first usage of the name of the product.<br \/>\nWherever it possible to use an image of the trademark, please use one of the images available for download from sections below.[\/vc_column_text][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Logotype[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]The logo represents an hieroglyph evolved from the side view of the bull\u2019s head, as it was drawn by ancient people.[\/vc_column_text][vc_single_image image=&#8221;6573&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1432722324020{margin-bottom: -30px !important;}&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;center&#8221;]\n<p style=\"font-size: 13px;\">Download logo <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo.eps\">EPS<\/a> &#8211; <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo.png\">PNG<\/a><\/p>\n[\/vc_column_text][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]The logo must be used as provided by ARoglyph Inc., without any changes, including color or proportions.<br \/>\nThe logo must not be used as a substitution of the name of ARoglyph Inc. as a company or its products and services in text materials.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221; style=&#8221;&#8221; border_width=&#8221;&#8221; el_width=&#8221;&#8221;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Formats[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]Logo colors is green sea, black or white.[\/vc_column_text][vc_single_image image=&#8221;6582&#8243; alignment=&#8221;center&#8221; style=&#8221;&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; css_animation=&#8221;&#8221; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1432722738640{margin-bottom: -15px !important;}&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;center&#8221; margin_bottom=&#8221;0&#8243;]\n<p style=\"font-size: 13px;\">Download logo versions\u00a0 <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-green-sea.eps\">EPS<\/a> &#8211; <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-green-sea.png\">PNG<\/a> | <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo.eps\">EPS<\/a> &#8211; <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo.png\">PNG<\/a> | <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-white-on-green-sea.eps\">EPS<\/a> &#8211; <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-white-on-green-sea.png\">PNG<\/a> | <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-white-on-dark-grey.eps\">EPS<\/a> &#8211; <a href=\"\/wp-content\/uploads\/files\/ARoglyph-logo-white-on-dark-grey.png\">PNG<\/a><\/p>\n[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221; style=&#8221;&#8221; border_width=&#8221;&#8221; el_width=&#8221;&#8221;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Colors[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text title=&#8221;&#8221; disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243; animation=&#8221;&#8221; el_class=&#8221;&#8221;]Color palette. Also black(#000000) and white(#ffffff) are included.[\/vc_column_text][vc_single_image image=&#8221;6587&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1432722813512{margin-bottom: -15px !important;}&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221; style=&#8221;&#8221; border_width=&#8221;&#8221; el_width=&#8221;&#8221;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; font_type=&#8221;&#8221; align=&#8221;left&#8221; animation=&#8221;&#8221; el_class=&#8221;&#8221;]Typography[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_single_image image=&#8221;6589&#8243; alignment=&#8221;center&#8221; border_color=&#8221;grey&#8221; img_link_large=&#8221;&#8221; img_link_target=&#8221;_self&#8221; img_size=&#8221;full&#8221; css=&#8221;.vc_custom_1432722926191{margin-bottom: -15px !important;}&#8221;][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221; style=&#8221;&#8221; border_width=&#8221;&#8221; el_width=&#8221;&#8221;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Slogan[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]The slogan is <strong>Re-mark-able<\/strong>. The slogan must not be changed, nor shortened, nor extended in any way.[\/vc_column_text][vc_empty_space height=&#8221;20&#8243;][vc_separator color=&#8221;grey&#8221; align=&#8221;align_center&#8221; style=&#8221;&#8221; border_width=&#8221;&#8221; el_width=&#8221;&#8221;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;18&#8243; font_family=&#8221;none&#8221; font_type=&#8221;&#8221; align=&#8221;left&#8221; animation=&#8221;&#8221; el_class=&#8221;&#8221;]Remarks[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243; el_class=&#8221;&#8221;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]ARoglyph Inc. reserves the right to make changes to the above guidelines as it deems necessary or appropriate. To get additional information regarding trademarks, please refer to <a href=\"\/legal#tabtrademarkguidelines\">Trademark Guidelines<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column width=&#8221;1\/1&#8243; css=&#8221;.vc_custom_1432540474693{padding-top: 0px !important;padding-bottom: 120px !important;}&#8221;][vc_row_inner attached=&#8221;false&#8221; padding=&#8221;1&#8243;][vc_column_inner width=&#8221;1\/1&#8243;][mk_fancy_title tag_name=&#8221;h2&#8243; style=&#8221;false&#8221; color=&#8221;#393836&#8243; size=&#8221;20&#8243; font_weight=&#8221;bold&#8221; font_style=&#8221;normal&#8221; txt_transform=&#8221;uppercase&#8221; letter_spacing=&#8221;1&#8243; margin_top=&#8221;10&#8243; margin_bottom=&#8221;0&#8243; font_family=&#8221;none&#8221; align=&#8221;left&#8221;]Introduction[\/mk_fancy_title][mk_divider style=&#8221;thin_solid&#8221; divider_width=&#8221;custom_width&#8221; custom_width=&#8221;100&#8243; align=&#8221;left&#8221; border_color=&#8221;#14a082&#8243; thickness=&#8221;2&#8243; margin_top=&#8221;0&#8243; margin_bottom=&#8221;20&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/1&#8243;][vc_column_text disable_pattern=&#8221;true&#8221; align=&#8221;left&#8221; margin_bottom=&#8221;0&#8243;]This guide provides prescriptions to make user experience smooth and gracious when elements of style of ARoglyph\u00ae are in use. To keep [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-6568","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARoglyph\u00ae - Corporate Style Guide<\/title>\n<meta name=\"description\" content=\"This guide provides prescriptions to make user experience smooth and gracious when elements of style of ARoglyph\u00ae are in use. To keep the experience on the highest level these guidelines should be applied to every material wherever it is published \u2013 offline or online. The trademarks displayed in this guide are the property of ARoglyph Inc. 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