{"id":6568,"date":"2015-05-27T10:10:51","date_gmt":"2015-05-27T10:10:51","guid":{"rendered":"http:\/\/aroglyphwp.azurewebsites.net\/?page_id=6568"},"modified":"2015-08-28T11:04:27","modified_gmt":"2015-08-28T11:04:27","slug":"corporate-style-guide","status":"publish","type":"page","link":"https:\/\/aroglyph.com\/es\/corporate-style-guide\/","title":{"rendered":"Gu\u00eda de estilo corporativo"},"content":{"rendered":"
[vc_row][vc_column width=\u00bb1\/1″ css=\u00bb.vc_custom_1432540474693{padding-top: 0px !important;padding-bottom: 120px !important;}\u00bb][vc_row_inner attached=\u00bbfalse\u00bb padding=\u00bb1″][vc_column_inner width=\u00bb1\/1″][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Introducci\u00f3n<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″][\/vc_column_inner][vc_column_inner width=\u00bb1\/1″][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]Esta gu\u00eda provee informaci\u00f3n para que la experiencia del usuario sea fluida y elegante al utilizar los elementos de estilo de ARoglyph\u00ae.<\/p>\n

Para mantener la experiencia en el nivel m\u00e1s alto, esta gu\u00eda debe ser aplicada al uso de todo el material independientemente de d\u00f3nde se publica, en l\u00ednea o fuera de l\u00ednea. Las marcas indicadas en esta gu\u00eda son propiedad de ARoglyph Inc. Cualquier uso inapropiado de dichas marcas est\u00e1 prohibido.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00bb1\/1″ css=\u00bb.vc_custom_1432537951134{padding-bottom: 20px !important;}\u00bb][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb][\/vc_column_inner][\/vc_row_inner][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Marca<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]El nombre oficial de la empresa es ARoglyph Inc. El nombre oficial del producto es ARoglyph\u00ae. Cuando el nombre del producto es utilizado en un texto, es necesario poner en may\u00fascula las dos letras al principio del nombre o bien todas las letras del nombre: ARoglyph o AROGLYPH. El s\u00edmbolo de una marca registrada (R) debe utilizarse en el primer uso del nombre del producto.<\/p>\n

Siempre y cuando sea posible utilizar una imagen de la marca, por favor, utilice una de las im\u00e1genes disponibles para la descarga en las secciones que aparecen abajo.[\/vc_column_text][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Logotipo<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]\n

El logotipo representa un jerogl\u00edfico que aparece en la vista lateral de la cabeza de toro, tal y como fue dibujado por el pueblo antiguo.<\/p>\n[\/vc_column_text][vc_single_image image=\u00bb6573″ alignment=\u00bbcenter\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb img_size=\u00bbfull\u00bb css=\u00bb.vc_custom_1432722324020{margin-bottom: -30px !important;}\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbcenter\u00bb margin_bottom=\u00bb0″]\n

Descargar logotipo en EPS<\/a> – PNG<\/a><\/p>\n[\/vc_column_text][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]El logotipo debe ser utilizado tal y como lo provee ARoglyph Inc., sin ning\u00fan cambio, incluyendo los colores y proporciones.<\/p>\n

El logotipo no debe ser utilizado en sustituci\u00f3n del nombre de ARoglyph Inc. como nombre de empresa o de sus productos y servicios en los materiales de texto.[\/vc_column_text][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb style=\u00bb\u00bb border_width=\u00bb\u00bb el_width=\u00bb\u00bb][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Formatos<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]\n

Los colores del logotipo son el verdemar, el negro o el blanco.<\/p>\n[\/vc_column_text][vc_single_image image=\u00bb6582″ alignment=\u00bbcenter\u00bb style=\u00bb\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb css_animation=\u00bb\u00bb img_size=\u00bbfull\u00bb css=\u00bb.vc_custom_1432722738640{margin-bottom: -15px !important;}\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbcenter\u00bb margin_bottom=\u00bb0″]\n

Descargar las versiones del logotipo\u00a0 EPS<\/a> – PNG<\/a> | EPS<\/a> – PNG<\/a> | EPS<\/a> – PNG<\/a> | EPS<\/a> – PNG<\/a><\/p>\n[\/vc_column_text][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb style=\u00bb\u00bb border_width=\u00bb\u00bb el_width=\u00bb\u00bb][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Colores<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]\n

Paleta de colores. El negro (#000000) y el blanco (#ffffff) tambi\u00e9n est\u00e1n incluidos.<\/p>\n[\/vc_column_text][vc_single_image image=\u00bb6587″ alignment=\u00bbcenter\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb img_size=\u00bbfull\u00bb css=\u00bb.vc_custom_1432722813512{margin-bottom: -15px !important;}\u00bb][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb style=\u00bb\u00bb border_width=\u00bb\u00bb el_width=\u00bb\u00bb][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Tipograf\u00eda<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_single_image image=\u00bb6589″ alignment=\u00bbcenter\u00bb border_color=\u00bbgrey\u00bb img_link_large=\u00bb\u00bb img_link_target=\u00bb_self\u00bb img_size=\u00bbfull\u00bb css=\u00bb.vc_custom_1432722926191{margin-bottom: -15px !important;}\u00bb][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb style=\u00bb\u00bb border_width=\u00bb\u00bb el_width=\u00bb\u00bb][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb18″]\n

Eslogan<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]\n

El eslogan es Re-mark-able<\/strong>. El eslogan no debe ser cambiado, ni acortado, ni extendido de ninguna manera.<\/p>\n[\/vc_column_text][vc_empty_space height=\u00bb20″][vc_separator color=\u00bbgrey\u00bb align=\u00bbalign_center\u00bb style=\u00bb\u00bb border_width=\u00bb\u00bb el_width=\u00bb\u00bb][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb18″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb]\n

Observaciones<\/p>\n[\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″ el_class=\u00bb\u00bb][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]\n

ARoglyph Inc. se reserva el derecho de introducir en las normas citadas cambios que considere necesarios o apropiados. Para obtener informaci\u00f3n adicional sobre las marcas, por favor, consulte las Normas sobre las Marcas Registradas<\/a>.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column width=\u00bb1\/1″ css=\u00bb.vc_custom_1432540474693{padding-top: 0px !important;padding-bottom: 120px !important;}\u00bb][vc_row_inner attached=\u00bbfalse\u00bb padding=\u00bb1″][vc_column_inner width=\u00bb1\/1″][mk_fancy_title tag_name=\u00bbh2″ style=\u00bbfalse\u00bb color=\u00bb#393836″ size=\u00bb20″ font_weight=\u00bbbold\u00bb font_style=\u00bbnormal\u00bb txt_transform=\u00bbuppercase\u00bb letter_spacing=\u00bb1″ margin_top=\u00bb10″ margin_bottom=\u00bb0″ font_family=\u00bbnone\u00bb align=\u00bbleft\u00bb] Introducci\u00f3n [\/mk_fancy_title][mk_divider style=\u00bbthin_solid\u00bb divider_width=\u00bbcustom_width\u00bb custom_width=\u00bb100″ align=\u00bbleft\u00bb border_color=\u00bb#14a082″ thickness=\u00bb2″ margin_top=\u00bb0″ margin_bottom=\u00bb20″][\/vc_column_inner][vc_column_inner width=\u00bb1\/1″][vc_column_text disable_pattern=\u00bbtrue\u00bb align=\u00bbleft\u00bb margin_bottom=\u00bb0″]Esta gu\u00eda provee informaci\u00f3n para que la experiencia del usuario sea fluida y elegante al utilizar los elementos de estilo […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-6568","page","type-page","status-publish","hentry"],"yoast_head":"\nGu\u00eda de estilo corporativo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aroglyph.com\/es\/corporate-style-guide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gu\u00eda de estilo corporativo\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column width=\u00bb1\/1″ css=\u00bb.vc_custom_1432540474693{padding-top: 0px !important;padding-bottom: 120px !important;}\u00bb][vc_row_inner attached=\u00bbfalse\u00bb 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